Specifically, in this case, confirmation bias, or the tendency to interpret, favor, and recall information in a way that confirms one's beliefs, experience or hypotheses. I wasn’t blown away by the joke, but by the thought ‘How the heck did I miss that?!’ Cognitive bias. What?! I’ve heard that joke a hundred, a thousand times…but Eve’s interpretation had never before struck me. And then, mind blown:Įve: “Get it? He wanted to get run over, get killed and see what it was like ON THE OTHER SIDE!” Me (sigh): “I don’t know Eve, why did the chicken cross the road?”Įve: “To get to the other side!” (Peals of eight-year-old laughter) Contact him at heard the joke a hundred times, a thousand times, before…Įve: “Dad, why did the chicken cross the road?” [Chris is Director of Resilient.World (and has over twenty years’ experience managing social and environmental programs for the supply chains of national and multi-national Fortune 500 companies in Latin America, Europe, Africa and Asia.
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